Entity Authority

A business owner uses the Firefly Visibility Ladder and Five Question Visibility Test to assess where their company stands in AI search readiness across recognition, corroboration, trust, and expertise signals

AI Visibility & Strategy, Blog, Insights

Is My Business Ready For AI Search?

Erik Wurster / June 14, 2026

Is My Business Ready For AI Search? | Firefly Web Labs Insights AI Visibility AI Readiness Is My Business Ready

A Google AI Overview surfaces information about a business — illustrating how AI-generated search summaries draw on entity understanding rather than real-time page ranking

AI Visibility & Strategy, Blog, Insights

What Does Google AI Know About My Business?

Erik Wurster / June 14, 2026

What Does Google AI Know About My Business? | Firefly Web Labs Insights AI Visibility Google AI · Entity Understanding

A competitor appears prominently in an AI recommendation while a comparable business goes unmentioned — the result of a Recommendation Gap driven by stronger external signal architecture

AI Visibility & Strategy, Blog, Insights

Why Does AI Recommend My Competitor Instead Of Me?

Erik Wurster / June 13, 2026

Why Does AI Recommend My Competitor Instead Of Me? | Firefly Web Labs Insights AI Visibility Recommendation Gap Why Does

Patsy and Slade reviewing the Orange County AI Visibility Report inside the Firefly Web Labs strategy studio overlooking the San Clemente coastline.

Blog, Research

The Orange County AI Visibility Report 2026

Erik Wurster / June 3, 2026

Firefly Web Labs examines how Orange County businesses across Irvine, Newport Beach, Huntington Beach, Anaheim, Mission Viejo, San Clemente, and beyond are appearing in AI-assisted discovery — and why clarity, trust, authority, citation, and recommendation now shape local visibility.