FIREFLY WEB LABS·TRANSPARENT PRICING·AI SEARCH VISIBILITY·NO UNNECESSARY REBUILDS·UX / UI MODERNIZATION·WEBSITE CONSULTING·RESULTS-FIRST·EST. 2025·FIREFLY WEB LABS·TRANSPARENT PRICING·AI SEARCH VISIBILITY·NO UNNECESSARY REBUILDS·UX / UI MODERNIZATION·WEBSITE CONSULTING·RESULTS-FIRST·EST. 2025·
Home—Pricing

The Right Fix.
Clearly Priced.

Improve the website you have or build the one your business needs. We scope the work around the outcome—not the largest proposal we can sell.

AUDITS $497OPTIMIZATION $950WEBSITES $1,995
Project-based pricing · Defined scope · No unnecessary rebuilds
Free · No Obligation · Takes 60 Seconds

See How Your
Site Really
Scores.

Most small business websites have significant visibility problems they don't know about. Drop your URL — we'll run a free scan and send you a branded report showing exactly where your site stands.

GRADE F
47
/ 100 — example scan
24 critical issues
58 warnings
Schema & OG: 0%
Your overall score + grade (A+ to F)
Issue counts by severity — critical, warnings, informational
Category-by-category breakdown with plain-English explanations
What your score means for AI search visibility & Google rankings
Delivered to your inbox — no login, no commitment
Request Your Free Scan
Where Should We
Send Your Report?

We'll scan your site and send you a personalized visibility report — usually within one business day.

Your Website for the Lite Audit
This field is required.

No spam. No sales pitch. Just your report. Unsubscribe anytime.

FREE SCAN·SCHEMA & AI VISIBILITY·META TAGS & SEO·HEADING STRUCTURE·SOCIAL & OPEN GRAPH·CRAWLABILITY·AI READINESS
How It Works

Whether you need a sharper version of your existing site or a brand-new website built from the ground up, every engagement starts with clarity on what will actually move the needle. Choose the path that fits — Audit & Strategy, UX/UI Modernization, AI Visibility Optimization, or full Website Design & Development. All pricing is project-based, not hourly. You always know what you're getting.

Get More From
the Site You Have.

Every engagement has a defined scope, written deliverables, and clear pricing before work begins.

Best Place to Start
01 / 03
Site Audit &
Strategy
Illuminate the Problem
From
$497
One-time project fee. Delivered in 5–7 business days.
Book & Pay Now → or scroll to talk first
What's included
Full site UX, structure & performance review
AI search visibility & LLM readiness assessment
SEO gaps + missed opportunity mapping
Messaging & conversion clarity review
Prioritized action roadmap (PDF + video walkthrough)
Implementation not included
Talk to Us First
02 / 03
UX / UI
Modernization
Refine the Experience
From
$1,500
Focused modernization. Final scope & timeline confirmed in your SOW.
What's included
Layout & section restructuring
Visual design modernization (your brand, elevated)
Mobile & responsive refinement
Navigation & usability improvements
Conversion-focused UI enhancements
Audit included at no extra charge
Modernize My Site

Custom Website Design,
Built to Perform.

From new website design to full WordPress development and website redesigns — built for performance, AI visibility, and the next 5 years.

01 / 03
Spark
Launch with confidence
A streamlined WordPress website for small businesses and organizations that need a polished, professional foundation without custom functionality or a complex build.
From
$1,995
Up to 5 standard pages. Client-supplied content. One revision round.
What's included
Up to 5 standard pages from one approved design direction
Mobile-first, fully responsive WordPress build
AI visibility foundation + basic schema
On-page SEO setup & Google indexing
Contact form + Google Analytics
30-day technical warranty on delivered work
Standard functionality only. Custom integrations, e-commerce, memberships, directories, portals, advanced forms, copywriting, and work beyond the approved scope are quoted separately.
Start the Conversation
03 / 03
Illuminate
The complete FWL treatment
Full-scale website design and development for businesses that want the complete picture — strategy, custom build, AI visibility stack, and launch support — all delivered under one roof.
From
$7,500
Advanced scope. Full strategy + build + SEO. Timeline confirmed in SOW.
What's included
Custom information architecture and page scope
Full digital strategy & brand positioning
Complete AI visibility stack — all platforms
Content strategy + copy direction
Custom integrations & advanced functionality
60-day technical warranty on delivered work
Ongoing optimization available under separate SOW
Let's Talk

Your project fee covers the deliverables listed in your Statement of Work. Technical warranties cover defects in delivered work—not new pages, content changes, design revisions, maintenance, or future enhancements. Additional work is quoted and approved before it begins.

What Each Service Covers.

Deliverable / Capability Site Audit UX / UI Mod. AI-Optimized SEO Spark Ignite Illuminate
Full site diagnostic report✦✦—✦✦
Prioritized action roadmap✦✦—✦✦
Custom page design & build——5 standardUp to 10Defined in SOW
Visual design modernization—✦✦✦✦
Mobile / responsive—✦✦✦✦
On-page SEO optimizationAudit onlyBasicBasic✦ Full✦ Full
AI / LLM visibility optimizationAssessmentBasicFoundation✦ Full✦ Complete
Schema markup implementation——Basic✦ Full✦ Full
Content strategy & copy direction————✦
Core Web Vitals optimizationFlaggedFlagged✦✦✦
Monthly reporting option———Separate SOWSeparate SOW
Technical warranty——30 days45 days60 days
Start → Start → Build → Build → Build →

You've Got Questions.
We've Got Straight Answers.

Do you work with any CMS or platform?

Primarily WordPress, Webflow, Squarespace, and custom HTML sites. If you're on something else, ask us — we've likely seen it.

What if I don't know which service I need?

Start with the Site Audit. It was designed exactly for this — clarity first, then action. Most clients know exactly what to do next after receiving their roadmap.

How long does a typical project take?

Audits: 5–7 business days. UX/UI projects: 2–4 weeks. SEO: 2–3 weeks initial, ongoing if retainer. Spark builds: 2–3 weeks. Ignite: 3–5 weeks. Illuminate: 6–10 weeks. All timelines confirmed before work begins.

Is there a discovery call before I commit?

Yes, always. We don't quote projects blind. A 20-minute call lets us understand your situation and give you a precise scope — no vague ranges, no surprise invoices.

Will you try to sell me a full rebuild?

We design, develop, and redesign full websites all the time — it's a core part of what we do. What we won't do is sell you a rebuild you don't need: if your existing site can be refined instead, we'll tell you honestly and show you why.

What makes FWL different on SEO?

We optimize for how search actually works today — which includes Google AI Overviews, ChatGPT, Claude, and Perplexity, not just the 10 blue links most agencies are still targeting.

Do the build packages include hosting?

Hosting is not included in build packages — we help you select and set up the right hosting for your needs during the project. Most clients use managed WordPress hosting in the $20–$50/month range.

Can I add the SEO package to a Spark build?

Yes. The Ignite and Illuminate builds already include full AI-optimized SEO. For Spark builds, the SEO package can be added at a bundled rate — ask us during your discovery call.

What happens when I need changes after launch?

Your technical warranty covers defects in the work we delivered. New content, pages, design changes, features, maintenance, and other enhancements are separately scoped and approved before work begins.

Do you offer ongoing website support?

Yes. Ongoing support and visibility work are available through a monthly agreement or a separate project. The services, response times, limits, and pricing are documented in a Statement of Work so both sides know exactly what is included.

Need Just One Thing Done Right?

Starting prices are shown for planning. Every add-on receives a written scope and final price before work begins.

A1
Landing Page
Overhaul
Single page, maximum impact

One focused page redesigned for clarity, trust, and conversion. Perfect for service pages, home pages, or campaign landers that aren't pulling their weight.

From$595
A2
Content &
Copy Refresh
Words that actually work

Rewriting your existing site copy for clarity, voice, and AI-discoverability. We restructure messaging so humans convert and AI cites you as a source.

From$300/ page
A3
Speed &
Core Vitals Fix
Performance you can measure

Targeted technical fixes to pass Google Core Web Vitals, improve load times, and stop losing rankings to faster competitors. Includes before/after report.

From$500
A4
Schema &
Structured Data
Speak the language of AI search

Implementation of schema markup (Organization, LocalBusiness, FAQ, Service, Review) that makes your content machine-readable for AI engines and rich results.

From$350
A5
Google Business
Profile Optimization
Local visibility, fully unlocked

Complete GBP audit and optimization — categories, attributes, Q&A, posts, and photo strategy — to maximize local pack rankings and AI-assisted local results.

From$350
A6
Ongoing SEO &
Visibility
A defined monthly engagement

Monitoring, content updates, AI search tracking, technical improvements, and reporting. Monthly deliverables and limits are defined in a separate Statement of Work.

From$750/ month · scoped in SOW
Ready to Start?

New Website or
Better Website — You
Need the Right Light.

Tell us about your site and we'll show you exactly what's holding it back — and how we'll fix it. No pitch, no pressure.

LIGHT
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