Author name: Erik Wurster

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Firefly Research: The First 500 AI Recommendations

Over six weeks, Firefly Web Labs analyzed 500 local-business recommendations across ChatGPT, Claude, Gemini, Perplexity, and Google AI. The study reveals why some businesses earn consistent AI recommendations while others remain invisible—even when they rank prominently in Google.

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The Illuminate Research Initiative

Firefly Web Labs introduces the Illuminate Research Initiative, an ongoing editorial research program studying AI confidence, website clarity, and how AI systems interpret, understand, and recommend business websites.

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