Firefly Web Labs · Field Research
Firefly Studies
Original investigations into how real businesses are discovered, cited, and recommended by AI systems. Not surveys. Not repurposed data. We test, observe, document, and publish what we find.
Research
What Is Happening?
Industry data and platform documentation
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Studies
What Did We Find?
Original Firefly field observations
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Insights
What Should You Do?
Practical implementation guidance
Study 004 · Featured
Orange County AI Visibility Report 2026
What we learned reviewing businesses across Orange County. Traditional rankings and AI discoverability have decoupled across Southern California markets.
Cities Covered
7+
Market
Orange County
Published
June 2026
Industry Studies
Original Field Research
Each study examines a specific vertical — real businesses, real prompts, real scoring. Direct observation of how AI systems handle specific categories of local business.
CPA
○ In Progress
Contractor
○ Planned
Chiropractic
○ Planned
Methodology
Every Firefly Study follows the same field research process. No surveys. No self-reported data. Direct observation of how AI systems actually behave.
Real Businesses
Actual operating businesses from real markets — not hypothetical examples or curated showcase sites.
Real Audits
Full site analysis examining entity clarity, trust signals, structured data, content depth, and cross-platform consistency.
Real Prompts
Standardized queries tested across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — the same way a real customer searches.
Real Scoring
Each business receives a structured visibility score based on citation frequency, recommendation presence, and entity recognition across platforms.
