SEO

What are Rich Results?

Rich results are enhanced search listings that display additional information — star ratings, FAQs, hours, prices — pulled from structured data markup on your website.

Definition

Rich results (formerly called rich snippets) are enhanced search results that display additional structured information beyond the standard title, URL, and meta description. They are powered by schema markup on the source page and can include star ratings, review counts, FAQ dropdowns, event dates, product prices, business hours, and more. Rich results increase click-through rates and signal to Google that a site provides well-structured, machine-readable content.

Why It Matters for Small Businesses

Rich results make a business's listing more prominent and informative in search results — capturing more attention and clicks than standard listings. More importantly, the schema markup required to generate rich results also feeds the structured data signals that support Knowledge Graph entries and AI retrieval. Implementing schema for rich results is a two-for-one investment: better traditional search performance and stronger AI visibility.

Example

A yoga studio implements FAQPage schema on their website. Their Google listing now shows expandable FAQ answers directly in search results — increasing clicks by 40%. The same schema also feeds Google's Knowledge Graph with structured information about the studio's services, making it more likely to appear in AI-generated answers about yoga studios in the area.

Related Terms

Schema MarkupThe structured data that enables rich results

Structured Data for AIHow the same markup supports AI visibility

Knowledge GraphWhere schema data contributes entity signals

Zero-Click SearchRich results reduce clicks but build visibility

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