The Small Business Guide to
Web, SEO & AI Search
Search is changing faster than most small businesses realize. AI tools are now answering your customers’ questions before they ever see a list of links. This glossary covers the terms that matter: web development, SEO, and the emerging world of AI GEO. Plain language. No fluff.
Generative Engine Optimization
The new frontier of search visibility. Learn how AI answer engines decide what to cite.
BROWSE AI GEO →Search Engine Optimization
The foundation of online visibility. Understand the signals that determine where you appear.
BROWSE SEO →Web Development
The technical building blocks of your website. Understand what’s under the hood.
BROWSE WEB DEV →Why Firefly Built This
We work with small businesses every day who are making website and marketing decisions without a clear picture of what the terms actually mean. This glossary exists to change that. Every definition is written from the perspective of a small business owner.
Not Sure Where to Start?
If you’re not sure what’s working on your site, we can help you figure that out.
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