Clear Prices.
Real
Results.
No mystery retainers. No six-figure proposals for problems a $500 audit would solve. Every engagement is scoped to what your site actually needs.
See How Your
Site Really
Scores.
Most small business websites have significant visibility problems they don't know about. Drop your URL — we'll run a free scan and send you a branded report showing exactly where your site stands.
Send Your Report?
We'll scan your site and send you a personalized visibility report — usually within one business day.
No spam. No sales pitch. Just your report. Unsubscribe anytime.
Most clients start with a Site Audit to get a clear picture of what's holding them back. From there, you choose the path that fits — a targeted fix, a full modernization, or ongoing optimization. All pricing is project-based, not hourly. You always know what you're getting.
Three Ways We
Bring It Into the Light.
All engagements include a kick-off call, written deliverables, and a 14-day follow-up window.
Strategy
Modernization
SEO
We transform your content so the robots that power Claude, ChatGPT, Perplexity, Google AI Search, and more actually find you — and recommend you.
What Each Service Covers.
| Deliverable / Capability | Site Audit | UX / UI Modernization | AI-Optimized SEO |
|---|---|---|---|
| Full site diagnostic report | ✦ | ✦ | — |
| Prioritized action roadmap | ✦ | ✦ | — |
| Visual design modernization | — | ✦ | — |
| Layout & section restructuring | — | ✦ | — |
| Mobile / responsive fixes | — | ✦ | — |
| Conversion UI enhancements | — | ✦ | — |
| On-page SEO optimization | Audit only | Basic | ✦ Full |
| AI / LLM visibility optimization | Assessment | Basic | ✦ Full |
| Content structure rewrite | — | — | ✦ |
| Schema markup implementation | — | — | ✦ |
| Technical SEO improvements | Flagged | Flagged | ✦ Fixed |
| Monthly reporting option | — | — | ✦ |
| Start → | Start → | Get Started → |
You've Got Questions.
We've Got Straight Answers.
Primarily WordPress, Webflow, Squarespace, and custom HTML sites. If you're on something else, ask us — we've likely seen it.
Start with the Site Audit. It was designed exactly for this — clarity first, then action. Most clients know exactly what to do next after receiving their roadmap.
Audits: 5–7 business days. UX/UI projects: 2–4 weeks depending on scope. SEO projects: initial delivery in 2–3 weeks, ongoing if retainer. All timelines confirmed before work begins.
Yes, always. We don't quote projects blind. A 20-minute call lets us understand your situation and give you a precise scope — no vague ranges, no surprise invoices.
No. Our whole ethos is that your existing site has more value than you think. We unlock it rather than replace it. If a rebuild is truly warranted, we'll tell you honestly — and explain exactly why.
We optimize for how search actually works today — which includes Google AI Overviews, ChatGPT, Claude, and Perplexity, not just the 10 blue links most agencies are still targeting.
Need Just One Thing Done Right?
Overhaul
One focused page redesigned for clarity, trust, and conversion. Perfect for service pages, home pages, or campaign landers that aren't pulling their weight.
Copy Refresh
Rewriting your existing site copy for clarity, voice, and AI-discoverability. We restructure messaging so humans convert and AI cites you as a source.
Core Vitals Fix
Targeted technical fixes to pass Google Core Web Vitals, improve load times, and stop losing rankings to faster competitors. Includes before/after report.
Structured Data
Implementation of schema markup (Organization, LocalBusiness, FAQ, Service, Review) that makes your content machine-readable for AI engines and rich results.
Profile Optimization
Complete GBP audit and optimization — categories, attributes, Q&A, posts, and photo strategy — to maximize local pack rankings and AI-assisted local results.
Retainer
Available following completion of an AI-Optimized SEO project with Firefly Web Labs. Continuous monitoring, monthly content updates, AI search tracking, and performance reporting. Keep ahead of algorithm changes without lifting a finger.
You Don't Need
a New Site. You Need
the Right Light.
Tell us about your site and we'll show you exactly what's holding it back — and how we'll fix it. No pitch, no pressure.