Clear Prices.
Real
Results.
No mystery retainers. No six-figure proposals for problems a $500 audit would solve. Every engagement is scoped to what your site actually needs.
See How Your
Site Really
Scores.
Most small business websites have significant visibility problems they don't know about. Drop your URL — we'll run a free scan and send you a branded report showing exactly where your site stands.
Send Your Report?
We'll scan your site and send you a personalized visibility report — usually within one business day.
No spam. No sales pitch. Just your report. Unsubscribe anytime.
Whether you need a sharper version of your existing site or a brand-new website built from the ground up, every engagement starts with clarity on what will actually move the needle. Choose the path that fits — Audit & Strategy, UX/UI Modernization, AI Visibility Optimization, or full Website Design & Development. All pricing is project-based, not hourly. You always know what you're getting.
Get More From
the Site You Have.
All engagements include a kick-off call, written deliverables, and a 14-day follow-up window.
Strategy
Modernization
SEO
We transform your content so the robots that power Claude, ChatGPT, Perplexity, Google AI Search, and more actually find you — and recommend you.
Custom Website Design,
Built to Perform.
From new website design to full WordPress development and website redesigns — built for performance, AI visibility, and the next 5 years.
We design and build full custom websites regularly — new sites, redesigns, and WordPress development are core to what we do. Every build engagement simply starts with a discovery call to confirm a rebuild is the right move before we recommend one.
What Each Service Covers.
| Deliverable / Capability | Site Audit | UX / UI Mod. | AI-Optimized SEO | Spark | Ignite | Illuminate |
|---|---|---|---|---|---|---|
| Full site diagnostic report | ✦ | ✦ | — | — | ✦ | ✦ |
| Prioritized action roadmap | ✦ | ✦ | — | — | ✦ | ✦ |
| Custom page design & build | — | — | — | Up to 5 | Up to 10 | Unlimited |
| Visual design modernization | — | ✦ | — | ✦ | ✦ | ✦ |
| Mobile / responsive | — | ✦ | — | ✦ | ✦ | ✦ |
| On-page SEO optimization | Audit only | Basic | ✦ Full | Basic | ✦ Full | ✦ Full |
| AI / LLM visibility optimization | Assessment | Basic | ✦ Full | Foundation | ✦ Full | ✦ Complete |
| Schema markup implementation | — | — | ✦ | Basic | ✦ Full | ✦ Full |
| Content strategy & copy direction | — | — | ✦ | — | — | ✦ |
| Core Web Vitals optimization | Flagged | Flagged | ✦ Fixed | ✦ | ✦ | ✦ |
| Monthly reporting option | — | — | ✦ | — | Add-on | ✦ 1 mo. free |
| Post-launch support | — | 14 days | 14 days | 30 days | 60 days | 90 days |
| Start → | Start → | Get Started → | Build → | Build → | Build → |
You've Got Questions.
We've Got Straight Answers.
Primarily WordPress, Webflow, Squarespace, and custom HTML sites. If you're on something else, ask us — we've likely seen it.
Start with the Site Audit. It was designed exactly for this — clarity first, then action. Most clients know exactly what to do next after receiving their roadmap.
Audits: 5–7 business days. UX/UI projects: 2–4 weeks. SEO: 2–3 weeks initial, ongoing if retainer. Spark builds: 2–3 weeks. Ignite: 3–5 weeks. Illuminate: 6–10 weeks. All timelines confirmed before work begins.
Yes, always. We don't quote projects blind. A 20-minute call lets us understand your situation and give you a precise scope — no vague ranges, no surprise invoices.
We design, develop, and redesign full websites all the time — it's a core part of what we do. What we won't do is sell you a rebuild you don't need: if your existing site can be refined instead, we'll tell you honestly and show you why.
We optimize for how search actually works today — which includes Google AI Overviews, ChatGPT, Claude, and Perplexity, not just the 10 blue links most agencies are still targeting.
Hosting is not included in build packages — we help you select and set up the right hosting for your needs during the project. Most clients use managed WordPress hosting in the $20–$50/month range.
Yes. The Ignite and Illuminate builds already include full AI-optimized SEO. For Spark builds, the SEO package can be added at a bundled rate — ask us during your discovery call.
Need Just One Thing Done Right?
Overhaul
One focused page redesigned for clarity, trust, and conversion. Perfect for service pages, home pages, or campaign landers that aren't pulling their weight.
Copy Refresh
Rewriting your existing site copy for clarity, voice, and AI-discoverability. We restructure messaging so humans convert and AI cites you as a source.
Core Vitals Fix
Targeted technical fixes to pass Google Core Web Vitals, improve load times, and stop losing rankings to faster competitors. Includes before/after report.
Structured Data
Implementation of schema markup (Organization, LocalBusiness, FAQ, Service, Review) that makes your content machine-readable for AI engines and rich results.
Profile Optimization
Complete GBP audit and optimization — categories, attributes, Q&A, posts, and photo strategy — to maximize local pack rankings and AI-assisted local results.
Retainer
Available following completion of an AI-Optimized SEO project with Firefly Web Labs. Continuous monitoring, monthly content updates, AI search tracking, and performance reporting. Keep ahead of algorithm changes without lifting a finger.
New Website or
Better Website — You
Need the Right Light.
Tell us about your site and we'll show you exactly what's holding it back — and how we'll fix it. No pitch, no pressure.
